The daycare film that went viral
Digital content strategy and production
The Ministry of Education needed to bring attention to the importance of skilled and passionated daycare workers. The focus was also to raise the job’s popularity among men.
All studies underline the importance of talented caretakers in our early years and the high value growing up around both men and women brings to childhood.
Instead of focusing on the work inside a child care centre, we chose to focus on our collective memories of being a kid in kindergarten. This focus gave the campaign a broader audience and became relevant for us all. Also by having real people talking about actual personal experiences, we were able to create a story that transcended the advertising noise and became a piece of significant storytelling.
We created an intimate story that speaks to your heart and engages you and were able to reach more than 1,5 million Danes just within the first week after the online release.
T.K.O. x adidas
Concept strategy and production
Our latest outcome with the ongoing work with adidas and T.K.O. took us to the Berlin Marathon. Force of Nature made the campaign for the collaborative effort M O V E M E N T situated at the intersection of movement, design, and performance.
Channelling his personal allure for long-distance running, T.K.O.’s Karl-Oskar Olsen and adidas have coalesced with the aim of delving into the state of mind of a runner.
adidas Denmark had a desire to create an extraordinary initiative in the male running community. This was done in line with the global strategy of involving the athlete under the ‘Here to Create’ headline, adidas Denmark teamed up with design lab T.K.O. to form an all male running hub with a focus on the aesthetic and the pure love of running.
T.K.O. is a design lab founded by Karl-Oskar Olsen. Working with applying contemporary aesthetics across performance disciplines, T.K.O. strives to the boundaries of ideation through collaboration within the realms of sport, art, fashion, and architecture.
Nordisk Film Biografer
Nordisk Film Biografer is the largest cinema chain in Denmark, with 18 theatres that draw approximately 6 million visitors every year. Nordisk Film Biografer wanted a national campaign positioning them as the ultimate cinema experience. The campaign was to be executed on TV, cinema, print, outdoor and digital media.
Nordisk Film Biografer - as the largest chain in Denmark - offers a very diverse assortment of cinema experiences: from smaller local cinemas to large state-of-the-art venues.
The campaign needed to speak to a broad demographic of individual consumers as well as families with kids.
Force of Nature wanted to give Nordisk Film Biografer ownership of the position as the cinema for real film lovers. We share their passion for film, and because of that: We of course deliver the best surroundings for enjoying movies.
Force of Nature created a campaign centred on the strong emotions we experience in the darkness of a cinema. Emotions so infectious they remind us all about the great experiences we have had in the cinema. The campaign was executed with the help of acclaimed photographer Casper Sejersen and film director Klaus Spendser to ensure the right emotional feel. The campaign headline is: Dine øjeblikke (Your Moments).
The campaign performed well with an excellent showing in brand recognition and relevance, along with a very high degree of call-to-action in the target group.
Branding campaign and social media
The successful Danish fashion brand Libertine-Libertine needed assistance in defining and maintaining a clear visual identity that reflects the brand’s design DNA and qualities to make the brand grow even stronger.
Through the creation and development of a consistent visual tone of voice, the brand’s expression is now aligned across all relevant platforms. This work included strategy, campaigns, lookbooks, PR, ambassador activation, social media concept, and maintenance. The result is a significant growth in followers as well as a stronger visual appearance and expression throughout all of their communication channels.
The burning Mockinjay
Digital content strategy and production
For the premiere of The Hunger Games: Mockingjay - Part I, Nordisk Film wanted Force of Nature to create digital content with the objective to give the local Danish fans relevant content to share on social media. With the aim of sharing among friends and fellow fans to remind them of the upcoming premiere of the new film.
Force of Nature created a short teaser film with a strong combination of the movie’s DNA and a local setting: a short film portraying the iconic Mockingjay logo in flames, set amid the streets of Copenhagen. Whether the burning Mockingjay was real or a stunt was never revealed, as the story itself needed a life of its own.
More than 400,000 fans saw the teaser film within the first two weeks. The film was featured on YouTube as well as the official The Hunger Games Denmark Facebook page, where the post reached the highest ever involvement in terms of likes, shares and comments. The Hunger Games: Mockingjay - Part I had the biggest box office opening in Denmark in 2014.
LONDON MEETS TOKYO
Re-positioning concept and event execution
The English fashion brand Superdry was not getting enough attention from Danish fashion editors -therefor the brand wanted Force of Nature to reposition their label as a relevant brand in the industry and to important trendsetters.
At the time of the event, Copenhagen was buzzing with new exclusive pop-up restaurants. These were important don’t-miss-out events for city trendsetters. By looking at the core target group (fashion directors, writers, bloggers, etc.) and their respective passions, the concept was to create an event they surely wouldn't miss.
Force of Nature launched a one-day-only pop-up restaurant - LONDON MEETS TOKYO - in Copenhagen and invited the fashion A-list as a target in the re-branding strategy and made Superdry the hub of the event. The restaurant was an English-Japanese fusion kitchen with references to the brand’s identity: English tailoring meets Japanese standards of quality. The restaurant was placed at a central Copenhagen dry cleaner’s establishment. The venue functioned as a visual reference to the Japanese, running sushi restaurants. The hook was: brand styles were presented on the carousel instead of sushi.
The one-day-only pop-up restaurant by Superdry attracted 48 of the most important people on the Danish fashion media scene. They documented the evening heavily on social media. Within a three-month period, Superdry had an 80% increase in media coverage. This was made especially evident from the amount of styles we lent out.
AT HOME IN THE WORLD
Communications strategy, PR and artwork
Documentary filmmaker Andreas Koefoed and producer Sara Stockmann wanted to create relevant attention around their documentary, AT HOME IN THE WORLD, to inject it as a definitive element in the media flow regarding refugees and immigrants in Denmark, simultaneous with the documentary’s treatment as a cinematic work in culture media and at film festivals.
AT HOME IN THE WORLD was the first documentary to give a voice to refugee children, in an intimate portrayal of five children’s everyday life at a Red Cross asylum school, and in a depiction of their lives after arrival in Denmark. The film had its Danish premiere at the Copenhagen documentary film festival CPH:DOX, and its international premiere at the IDFA festival in Amsterdam.
Force of Nature developed a 360-degree communications strategy and plan of execution that included press relations, “ambassador” activation and artwork supporting the film. Partnerships were created with the Red Cross, the Danish Refugee Council and Save the Children. A number of opinion-makers and pundits were set in action as ambassadors for the film, including Lisbet Zorning, Johanne Smith Nielsen, Uffe Elbæk, Nagieb Khaja and Haifaa Awad, all individuals with relevance to the subject matter. Force of Nature was also responsible for development and production of artwork to complement the communications strategy for the film and help attain the desired positioning.
AT HOME IN THE WORLD was reviewed and written about in all major nationally distributed media, while the director and some persons appearing in the film were selected to participate in a number of live TV news/talk broadcasts, including Aftenshowet and Go’ Morgen Danmark.
AT HOME IN THE WORLD was the most-seen film of the CPH:DOX festival. In addition, it won an award for the best mid-length film at IDFA, and has been nominated for the two most prominent film awards in Denmark, the Roberts and the Bodils.
Force of Nature is a creative communications agency
- specialized in culture in the broadest sense of the term: cinema, documentaries, art, literature, fashion, design and music.
We form creative commercial concepts and communication solutions with a holistic and realistic approach towards the world.
We help brands and various cultural projects identify their potential and create a stronger brand story
We work in the tension between a creative agency and a traditional communications agency, where we continuously focus on creating a strong verbal and visual communication.
We believe that even the best story can become better with new words, new pictures, and new impressions.
We aim at communicating trough our common passion for culture
Culture is passion-driven and it is this passion we wish to spread through a wide range of initiatives – this being production of magazines, events, campaigns, exhibitions, images and words. We constantly work towards breaking down the silo between different cultural genres - and our biggest asset is to make culture attractive to a wider audience in a natural way.